HamsterMania:
How a viral hamster drove
iGaming traffic
iGaming traffic
Context:
In 2024, a viral mobile game featuring a charming little hamster dominated the App Store and Google Play. The cultural phenomenon quickly became a trend across both the game development and iGaming affiliate industries. PIN-UP Partners moved fast – launching the HamsterMania slot on their platform. Our team developed and executed a full-scale promo campaign to position the launch at the B2B level and attract affiliate partners.
Objective:
Boost Galaxsys brand recognition among affiliates in the iGaming niche and drive high-quality traffic to the new slot.
Solution:
We crafted a multichannel B2B promo strategy:
Product marketing
Created an exclusive HamsterMania slot inspired by the mobile gaming trend
Digital-marketing
Developed campaign mechanics to motivate webmasters and affiliates to direct traffic to the slot, with creatives adapted for each channel
Event marketing
Hosted a joint Galaxsys x PIN-UP event and showcased the game at iGB Amsterdam
PR & Social
Rolled out a comprehensive media campaign – interviews, articles, collabs, and posts across high-profile iGaming media and social platforms
Results:
We transformed pop culture hype into real business impact, making HamsterMania a traffic-driving case study for B2B marketing and proving the synergy between game dev and iGaming.
50+
strategic partnerships following a 500+ guest showcase at iGB Amsterdam
100+
affiliate teams launched traffic to HamsterMania via PIN-UP Partners
100 000+
targeted impressions via content marketing and influencer campaigns
